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Google abandons its plans to do rid of cookies in Chrome

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The significant change in course comes as a result of worries expressed by advertisers, who provide the majority of the company’s revenue, that their capacity to gather data for customised advertisements will be restricted due to the removal of cookies from the most widely used browser in the world, leaving them reliant on Google’s user databases.

Due to worries that Google’s proposal would stifle competition in the digital advertising market, the UK’s Competition and Markets Authority has also carefully examined the proposal.

“Rather than discontinuing third-party cookies, we would launch a fresh experience in Chrome that empowers individuals to make a knowledgeable decision that is applicable to all of their online browsing, and they could modify that decision whenever they choose,” stated Anthony Chavez, vice president of the Privacy Sandbox project, which is supported by Google, in a blog post.

A major objective of the Privacy Sandbox project, which was started in 2019 by Alphabet (GOOGL.O), opens new tab unit, is to phase out third-party cookies while simultaneously improving online privacy and boosting digital enterprises.

Though they can potentially be used for unauthorised monitoring, cookies are information packets that websites and advertisers use to identify specific online users and follow their browsing patterns.

Within the European Union, publishers are required to obtain explicit agreement from users before storing cookies, as per the General Data Protection Regulation (GDPR). Cookie deletion is another feature that most popular browsers offer.

While continuing to fund the Privacy Sandbox programme, Chavez stated that Google was collaborating on the new strategy with publishers, privacy organisations, and regulators like the UK’s Information Commissioner’s Office and CMA.

Many responded differently to the announcement.

Analyst Evelyn Mitchell-Wolf of eMarketer stated in a statement, “Advertising stakeholders won’t have to prepare to quit third-party cookies cold turkey.”

One example of how cookies can hurt consumers is when they display predatory advertisements that target specific demographics, according to Lena Cohen, a staff technologist at the Electronic Frontier Foundation. According to Cohen, Google’s choice to keep accepting third-party cookies is a direct result of their advertising-driven business model, even though other major browsers have been banning them for years.

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Enhancing Pakistan-Bahrain Collaboration: Tarar Highlights Fortifying Media Connections Between Pakistan and Bahrain

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Attaullah Tarar, the Minister of Information and Broadcasting, has underlined the importance of strengthening cooperation between Bahrain’s and Pakistan’s official media organizations.
He proposed news sharing between the Bahrain News Agency (BNA) and the associated Press of Pakistan (app) during a meeting with Bahrain’s Minister for Information, Ramadan Bin Abdullah Al-Noaimi, in Riyadh. Attaullah Tarar stated that media delegation exchanges are essential to enhancing media cooperation.
According to the information minister, Pakistan and Bahrain have very close fraternal ties that are founded on shared history, religion, and culture.
Pakistan’s economy is heading in the right direction, according to Attaullah Tarar.
Additionally, he stated that Pakistan offers great prospects for foreign investors to make investments.
According to Bahrain’s Information Minister, the country cherishes its relationship with Pakistan.
He reaffirmed Bahrain’s determination to further strengthen media cooperation.

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Mandi Bahauddin District Jail: MNA Launches Improvement Initiatives at Jail

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During his visit to District Jail Mandi Bahauddin, Member of the National Assembly Chaudhry Nasir Iqbal Bosaal officially opened a number of development projects, including the recently built jail building.
Chaudhry Nasir Iqbal Bosaal mna was welcomed at the District Jail by Superintendent Jail Haq Nawaz, Deputy Superintendent Sheikh Arif Nisar, Shahzad Aslam Jaja, and other jail staff. The Jail’s cadre saluted and presented a guard of honor.
He treated sick inmates admitted to the hospital, established other development projects, including the recently built jail facility, and toured several barracks, mills, anchorage, juvenile ward, and jail hospital.
at addition to planting a sapling at the jail as part of the tree plantation campaign, Chaudhry Nasir Iqbal Bosal MNA expressed gratitude for Superintendent Jail Haq Nawaz’s efforts and offered prayers for the nation’s growth and prosperity.

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Under the auspices of Ombudsman Punjab, an awareness seminar was held at the Government Mc High School in Nakana Sahib.

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The ombudsman Punjab Nankana Sahib Region held an awareness seminar at Government Captain Hassan Nawaz Shaheed MC High School.
The CEO of the District Education Authority, Shazia Bano, chaired the seminar. Advisor Malik Muhammad Aslam and District Education Officer Secondary Dr. Saima Zafar were among the educators, students, and education officers that attended the session.
In his speech to the seminar, Malik Muhammad Aslam stated that people are aware of their rights and that our goal is to eradicate institutional corruption and poor management.Everyone must do their share to improve institutions. The provincial ombudsman’s awareness campaign was deemed beneficial by civil society representatives, educators, and students, who said it provided them with information about the institution’s significance and what to do in the event of a complaint.Teachers and students reaffirmed their commitment to playing their part in raising public knowledge of the ombudsman.

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