Latest News

Google abandons its plans to do rid of cookies in Chrome

Published

6 months ago

Farwa

The significant change in course comes as a result of worries expressed by advertisers, who provide the majority of the company’s revenue, that their capacity to gather data for customised advertisements will be restricted due to the removal of cookies from the most widely used browser in the world, leaving them reliant on Google’s user databases.

Due to worries that Google’s proposal would stifle competition in the digital advertising market, the UK’s Competition and Markets Authority has also carefully examined the proposal.

“Rather than discontinuing third-party cookies, we would launch a fresh experience in Chrome that empowers individuals to make a knowledgeable decision that is applicable to all of their online browsing, and they could modify that decision whenever they choose,” stated Anthony Chavez, vice president of the Privacy Sandbox project, which is supported by Google, in a blog post.

A major objective of the Privacy Sandbox project, which was started in 2019 by Alphabet (GOOGL.O), opens new tab unit, is to phase out third-party cookies while simultaneously improving online privacy and boosting digital enterprises.

Though they can potentially be used for unauthorised monitoring, cookies are information packets that websites and advertisers use to identify specific online users and follow their browsing patterns.

Within the European Union, publishers are required to obtain explicit agreement from users before storing cookies, as per the General Data Protection Regulation (GDPR). Cookie deletion is another feature that most popular browsers offer.

While continuing to fund the Privacy Sandbox programme, Chavez stated that Google was collaborating on the new strategy with publishers, privacy organisations, and regulators like the UK’s Information Commissioner’s Office and CMA.

Many responded differently to the announcement.

Analyst Evelyn Mitchell-Wolf of eMarketer stated in a statement, “Advertising stakeholders won’t have to prepare to quit third-party cookies cold turkey.”

One example of how cookies can hurt consumers is when they display predatory advertisements that target specific demographics, according to Lena Cohen, a staff technologist at the Electronic Frontier Foundation. According to Cohen, Google’s choice to keep accepting third-party cookies is a direct result of their advertising-driven business model, even though other major browsers have been banning them for years.

Latest News

The BCCI has confirmed that Pakistan’s name will be on India’s jersey during the Champions Trophy.

Published

8 hours ago

Farwa

On Wednesday, the BCCI confirmed that Pakistan’s name would be put on India’s shirt.

According to Indian media, India’s shirt would incorporate the Champions Trophy emblem, which has been approved by the ICC. The Indian team will adhere to the International Cricket Council’s mega-event criteria.

The BCCI has underlined that the Indian squad will respect the ICC’s norms.

It is worth noting that the Champions Trophy begins on February 19.

The Pakistan Cricket Board (PCB) urged the ICC to severely enforce the BCCI’s policies.

Entertainment

Ahad Raza Mir and Dananeer Mobeen’s tight relationship has sparked rumours!

Published

8 hours ago

Farwa

Ahad Raza Mir and Dananeer Mobeen, co-stars of the famous drama series ‘Meem Se Mohabbat,’ have piqued the public’s interest with their blossoming off-screen chemistry.

The drama has received accolades for its upbeat atmosphere, interesting storyline, and outstanding supporting cast.

Ahad’s mother made a special gesture.

Ahad’s mother, Samra Raza Mir, recently made a sincere gesture for Dananeer, which fuelled the rumours. She made Dananeer’s favourite ‘Dumba Karahi’ using her mother’s secret recipe.

Dananeer

Dananeer expressed her delight on social media, posting a picture of the dish and thanking the person for their considerate gesture.

Ahad’s family has been actively involved in his career and projects, with his father, Asif Raza Mir, also playing a role in ‘Meem Se Mohabbat.’ The family’s close bond with Dananeer also clear, as they previously celebrated her graduation together.

Fan Reactions

Since his divorce, Ahad Raza Mir has lived a low-key personal life. Fans, on the other hand, have been eager to speculate about a possible romance between the two co-stars, citing their developing friendship and family participation as evidence of a budding relationship.

Here’s what the fans said:

“Is Had’s mother cooking for Dananeer?” This is becoming intriguing!”

“They look so good together in the drama; maybe there’s something more?”
“Ahad deserves happiness after everything, and Dananeer seems like a sweet person.”

While the speculations are mainly based on fan observations, the bond between Ahad Raza Mir and Dananeer Mobeen continues to pique their followers’ interest.

Latest News

Speaker Sardar Ayaz Sadiq chairs the session.

Published

8 hours ago

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The National Assembly has resumed its session in the Parliament House, chaired by Speaker Sardar Ayaz Sadiq.

Speaking on the floor of the House, Parliamentary Secretary Dr Darshan stated that the government has approved two projects for Bani Gala and the surrounding districts in the current fiscal year.

He stated that the initiatives to build a sewerage system in Bani Gala will cost 46.881 million rupees. He stated that suitable safety equipment are being provided to sanitation personnel in the ICT sewerage division to preserve their lives.