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Google Chrome launches crackdown on data-tracking cookies — What you need to know

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Google has initiated testing of significant changes aimed at enhancing online user privacy by disabling third-party cookies in its Chrome browser, BBC reported. 

These cookies, small files stored on users’ devices to collect analytic data, personalise online ads, and monitor browsing, will be deactivated through a new feature.

The initial rollout of this privacy feature will be available to approximately 1% of global Chrome users, encompassing around 30 million individuals.

 Google labels these changes as a trial run, with plans for a complete elimination of cookies later in the year. Despite the company’s commitment to privacy, some advertisers are expressing concerns about potential negative impacts on their operations.

Google’s Chrome browser, currently the most widely used globally, is taking this step while competitors like Apple’s Safari and Mozilla Firefox, although accounting for less internet traffic, have already incorporated options to block third-party cookies.

In a blog post, Anthony Chavez, Google’s Vice President, emphasised the company’s responsible approach to phasing out third-party cookies in Chrome. He explained that users would be randomly prompted to choose whether they want to “browse with more privacy.” Additionally, if a website encounters issues without third-party cookies, users may receive an option to temporarily re-enable them for that specific site.

While Google asserts its commitment to making the internet more private, many websites rely on cookies for advertising revenue. Cookies record various user data, including site interactions, geographic location, device details, and subsequent online activities. Some users find personalised ads generated through these cookies intrusive.

Phil Duffield, UK Vice President at The Trade Desk, a platform for online ad purchases, criticised Google’s solution, the Chrome Privacy Sandbox, suggesting it primarily benefits Google. He argued that safeguarding consumer privacy should not hinder publishers’ revenue streams and urged the advertising industry to collectively develop better alternatives.

The UK’s Competition and Markets Authority retains the authority to block Google’s plans if it determines potential harm to other businesses.

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Unlawful VPNs: Terrorists Utilize Unregistered VPNs to Disseminate Propaganda

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Terrorists utilize illicit VPNs to disseminate propaganda and misinformation while concealing their identities.

Several accounts have been uncovered and are under investigation.

The cessation of non-registered VPNs is crucial for the nation’s economy.

The PTA is blocking illegal URLs and websites disseminating objectionable material upon verification.

Forensic investigations of websites have yielded startling results.

Disseminating erroneous information is more facile using unregistered VPNs.

Terrorists were exploiting these unverified VPNs.

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Air University Holds A Revolutionary Event For Students Focusing On Cybersecurity

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Air Marshal (R) Asad Lodhi has praised the Pakistan Cyber Security Challenge, an initiative by the Air University and Higher Education Commission that aims to train future cyber security experts and pioneers. At the opening ceremony of the two-day Pakistan Cyber Security Challenge, which took place at Air University in Islamabad, he was the chief guest.
Showdown challenges, the Ideas Cup, and the Pakistan Crypt Challenge are all part of the Pakistan Cyber Security Challenge, which lasts for two days.

Air Marshal (R) Abdul Moeed Khan, VC of Air University, made a speech praising the cyber security abilities of Pakistani youth, saying that they are among the best in the world and will help the country face cyber threats. A haven for cyber security excellence, he said, Pakistan Cyber Security Challenge 2024. Additionally, he praised the Air University for its innovative and outstanding work in this area.
At the inaugural ceremony of the Pakistan Cyber Security Challenge, Dr. Zia Ul Qayyum, executive director of the Higher Education Commission, also spoke to the crowd. He discussed how HEC has created a welcoming atmosphere and helped facilitate projects such as the Pakistan Cyber Security Challenge.
As part of the inauguration event, an MoU was also signed. Guests and participants were given souvenirs as the opening ceremony came to a close.

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How to turn on low-light mode on WhatsApp for better video calls

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The Meta-owned messaging platform WhatsApp has launched a new feature designed to facilitate video calls in low-light environments.

Frequent users of WhatsApp for video calls with loved ones may appreciate the recently launched low-light mode.

The function enhances video call clarity in low-light conditions, facilitating more effective connections regardless of location.

Are you inclined to experiment with it? Here is a comprehensive guide on employing low-light mode to enhance video quality during WhatsApp calls.

A sequential instructional manual

Step 1: Open WhatsApp on your device.

Step 2: Commence a video call with any family member or acquaintance.

Step 3: Observe the bulb icon positioned at the top-right corner of your screen.

Step 4: Select the bulb icon to activate it. To deactivate it, you click on the icon once more.

Your friends and family will now perceive you more distinctly due to improved visibility and less graininess, regardless of the surrounding lighting circumstances. This feature is presently accessible solely on Android and iOS devices, and not on Windows.

Furthermore, explore: Methods to categorise WhatsApp conversations using personalised lists: A sequential instructional manual.

Key considerations to retain

As this is a provisional configuration, it must be activated with each call you make.

In addition to the low-light mode, WhatsApp provides several additional intriguing features for video calls, such as background removal, filters, and enhancement options.

Background removal: The background remover function allows you to alter your backdrop during video conferences.

Filters: This functionality enables you to apply a filter from a selection during video calls with friends and family, enhancing the vibrancy of your interactions.

WhatsApp offers a fundamental touch-up feature to improve your appearance during video talks.

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