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Google Chrome launches crackdown on data-tracking cookies — What you need to know

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Google has initiated testing of significant changes aimed at enhancing online user privacy by disabling third-party cookies in its Chrome browser, BBC reported. 

These cookies, small files stored on users’ devices to collect analytic data, personalise online ads, and monitor browsing, will be deactivated through a new feature.

The initial rollout of this privacy feature will be available to approximately 1% of global Chrome users, encompassing around 30 million individuals.

 Google labels these changes as a trial run, with plans for a complete elimination of cookies later in the year. Despite the company’s commitment to privacy, some advertisers are expressing concerns about potential negative impacts on their operations.

Google’s Chrome browser, currently the most widely used globally, is taking this step while competitors like Apple’s Safari and Mozilla Firefox, although accounting for less internet traffic, have already incorporated options to block third-party cookies.

In a blog post, Anthony Chavez, Google’s Vice President, emphasised the company’s responsible approach to phasing out third-party cookies in Chrome. He explained that users would be randomly prompted to choose whether they want to “browse with more privacy.” Additionally, if a website encounters issues without third-party cookies, users may receive an option to temporarily re-enable them for that specific site.

While Google asserts its commitment to making the internet more private, many websites rely on cookies for advertising revenue. Cookies record various user data, including site interactions, geographic location, device details, and subsequent online activities. Some users find personalised ads generated through these cookies intrusive.

Phil Duffield, UK Vice President at The Trade Desk, a platform for online ad purchases, criticised Google’s solution, the Chrome Privacy Sandbox, suggesting it primarily benefits Google. He argued that safeguarding consumer privacy should not hinder publishers’ revenue streams and urged the advertising industry to collectively develop better alternatives.

The UK’s Competition and Markets Authority retains the authority to block Google’s plans if it determines potential harm to other businesses.

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Cybersecurity firm reports exposure of sensitive DeepSeek data on the internet.

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The New York-based cybersecurity firm Wiz has discovered a cache of sensitive data from the Chinese artificial intelligence business DeepSeek that was mistakenly exposed to the public internet.

In a blog post released on Wednesday, Wiz reported that examinations of DeepSeek’s infrastructure revealed that the company had inadvertently exposed over a million lines of unencrypted data. The materials were digital software keys and chat logs that seemingly documented prompts transmitted from consumers to the company’s complimentary AI assistant.

The chief technical officer of Wiz stated that DeepSeek promptly safeguarded the data following the notice from his organisation.

“It was removed in under an hour,” stated Ami Luttwak. “However, this was exceedingly easy to locate, leading us to believe we are not the sole discoverers.”

DeepSeek did not promptly respond to a request for comment.

DeepSeek’s rapid success after the introduction of its AI helper has exhilarated China and incited concern in America. The Chinese company’s evident capacity to rival OpenAI’s skills at a significantly reduced cost has raised concerns regarding the viability of the business models and profit margins of U.S. AI behemoths like Nvidia and Microsoft.

By Monday, it surpassed the U.S. competitor ChatGPT in downloads from Apple’s App Store, prompting a worldwide decline in technology stocks.

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WhatsApp launches bulk channel management functionality

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WhatsApp has initiated testing of a bulk channel administration feature on iOS for select beta users, enabling the simultaneous selection of many channels, hence enhancing the efficiency of managing following channels.

This essential update enables users to perform bulk activities, including muting many channels simultaneously, designating them as read, and altering notifications. If the chosen channels are muted, users will now have the option to activate notifications. Users can swiftly silence unmuted channels in one action.

Additionally, this feature enables users to unfollow many channels simultaneously, thereby optimizing the process of decluttering their channel list. This change is particularly beneficial for users that oversee numerous subscriptions, as reported by WABetaInfo.

Previously, users were required to manage each channel individually, rendering tasks such as muting or designating channels as read laborious and time-consuming.

The functionality provides enhanced flexibility and control over channel subscriptions, enabling users to efficiently manage notifications. The solution streamlines laborious operations for consumers who subscribe to numerous channels, hence enhancing their entire experience.

Accessibility
The bulk management feature is presently accessible exclusively to a limited number of beta testers who installed the latest WhatsApp beta for iOS using the TestFlight application. WhatsApp, owned by Meta, plans to expand the feature’s availability to a larger user base in the next weeks.

This update demonstrates WhatsApp’s dedication to enhancing user experience by offering a clear and efficient method for managing channels and notifications.

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Pakistani internet slowdown: ongoing submarine cable issue

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Even after two weeks, the global submarine cable AAA-1 problem that was discovered on January 2 near Qatar has not been fixed, causing sluggish internet connection in several Pakistani towns.

According to a representative for Pakistan Telecommunication Company Limited (PTCL), the issue has affected customers’ capacity to effectively access social media applications and browse the online. Even with initiatives to fix the problem, social networking sites still lag during busy times.

Internet traffic has been redirected via alternate channels to lessen the impact, and more capacity has been set up to stabilize the service.

The PTCL representative promised that “Internet service across the country is operating normally, and there will be no issues with web browsing,” noting that social media applications’ lag is common during

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