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Meta evaluates facial recognition technologies to combat fraudulent celebrity impersonations.

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Three years after Meta discontinued face recognition tech on Facebook due to significant privacy concerns and regulatory pressure, the social media company announced on Tuesday that it is re-evaluating the service as part of an initiative to combat “celeb bait” schemes.

Meta announced it will enroll approximately 50,000 prominent people in a trial that entails the automatic comparison of their Facebook profile photographs with images utilized in suspected fraudulent advertisements. If the photos correspond and Meta determines the advertisements to be fraudulent, it will prohibit them.

The company stated that the celebrities will be informed of their membership and may decline participation if they want not to partake.

The company intends to initiate a global trial in December, omitting significant locations without regulatory approval, including Britain, the European Union, South Korea, and the U.S. states of Texas and Illinois.

Monika Bickert, Meta’s Vice President of Content Policy, stated during a briefing with journalists that the business was focusing on public figures whose images it has recognized as being utilized in fraudulent advertisements.

The objective is to implement extensive protection for them. Bickert stated that individuals may choose to opt out if they like, but the intention is to provide this security in a manner that is accessible and convenient for them.

The test demonstrates a corporation attempting to navigate the complexities of employing potentially intrusive technologies to alleviate regulatory apprehensions regarding the increasing prevalence of scams, while also mitigating grievances related to its management of user data, a longstanding issue for social media firms.

In 2021, Meta discontinued their facial recognition system and erased the facial scan data of one billion users, citing “increasing societal concerns.” In August of this year, the firm was mandated to remit $1.4 billion to Texas to resolve a state complaint alleging the unlawful collection of biometric data.

Simultaneously, Meta is confronted with litigation alleging its inadequate measures to prevent celebrity bait frauds, which exploit photos of renowned individuals, frequently created by artificial intelligence, to deceive users into investing in fictitious schemes.

Under the new trial, the company stated it will promptly eliminate any facial data produced from comparisons with questionable advertisements, irrespective of whether a scam was identified.

Bickert stated that the tool underwent Meta’s comprehensive privacy and risk review procedure internally and was also deliberated with regulators, legislators, and privacy experts externally prior to the commencement of tests.

Meta announced its intention to experiment with facial recognition data to enable non-celebrity users of Facebook and Instagram to recover accounts hacked by hackers or closed due to forgotten passwords.

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PMD Advisory: Smog Levels Could Rise Alarmingly in Pakistan

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Due to recent calm weather, the Pakistan Meteorological Department has issued a warning that pollution levels in Pakistan’s major cities could rise alarmingly.

The PMD spokeswoman said that rising smog levels can affect the health of vulnerable groups because of the dangerous pollutants in the air and interfere with outdoor activities because of decreased visibility.

Smoke and fog combine to form smog, which occurs between November and mid-December.

According to the advice, traffic emissions, industrial pollution, and favorable weather patterns might all contribute to a rise in air pollution in the days ahead, endangering both the environment and human health.

Harmful pollutants will be building up in the atmosphere as a result of stable weather, especially in the fall and winter months.

Thick layers of haze can linger over cities like Lahore, Gujranwala, Sheikhupura, Kasur, Nankana Sahib, and Faisalabad due to the lack of wind movement, lower temperatures, and humidity.

According to the advice, the effects of rising smog levels include a surge in occurrences of asthma, respiratory ailments, and other health issues linked to pollution.

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PAF Holds Indus Shield 2024 Exercise: Participating Air Forces from Saudi Arabia, Egypt, and Turkey

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The primary goals of Indus Shield 2024 are to build strategic alliances, improve military collaboration, and increase cooperation among participating nations.

Pakistan’s dedication to regional security and its role in encouraging allied countries to be operationally ready together are highlighted in Indus Shield 2024.

It provides an opportunity to demonstrate creative tactics and improve communication amongst the participating Air Forces.

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Initiatives to Raise the Tax-to-GDP Ratio: Aurangzeb

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Pakistan is beginning discussions with the IMF for Climate Resiliency Funding, and the Finance Minister has stated that reprofiled talks with China are positive as the country attempts to extend payment times.

China has responded positively to Pakistan’s request to extend the maturities of debt related to the Belt and Road program, the Finance Minister stated in a Bloomberg interview.

The nation wants to “create enough space” to reduce electricity, according to Muhammad Aurangzeb, by lengthening the maturities of debt taken out for power plants.

“These are the early stages of those negotiations,” he stated. The former banker for JPMorgan Chase & Co. visited China in July and spoke with Chinese officials about debt.

To avoid having to borrow from the IMF again, he said, the nation must continue to exercise self-control in order to raise the tax-to-GDP ratio from below 10% to 13.5%.

With 25 IMF programs, he said, Pakistan is one of the most frequent borrowers. While the Pakistani delegation is attending the conference in Washington, the government hopes to start talking about asking the IMF for more funding through its Climate Resiliency Fund.

Pakistan would target industries like retail and agriculture that have resisted past taxation initiatives in order to achieve its objective, he added. By January, the provinces of the country will begin working on agriculture-related laws, with the goal of beginning collection by July.

The central bank of Pakistan has lowered its benchmark interest rate by 450 basis points, from a record 22% to 17.5%, for three consecutive meetings, he added. The policy rate may be lowered by the Central Bank during its upcoming meeting on November 4.

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