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Unemployed and out of options, Pakistani women turn to social media to earn

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A growing number of women, excluded for formal sector, are turning to informal online commerce to earn money


Hailing from a remote village in Punjab’s Mianwali district, Khadjia Malik had only one dream that kept her going through difficult times: to see her four children receive a good education.

The 43-year-old mother was married to a sailor when she was just 18. After marriage, Khadija found work at a clothing factory in Islamabad to earn enough to feed her children. But then in 2020, she lost her job.

Due to the coronavirus pandemic and lockdowns, the company she worked for had to cut back costs and as a result sacked many workers.

Out of work and with no other options, Khadija took to taking stitching orders at home. But that was not enough to meet her families daily expenses.

— Geo.tv
— Geo.tv

One day, after finishing an applique order for her neighbour, Khadija used the Rs2,000 she had saved to buy three towels, some cloth and a quilt from a local wholesale market.

She embroidered the towels and the quilt and made two separate cushions and pillows. The next day, she decided to have her hand-embroidered products dry cleaned. She was holding onto the bag as she waited outside the school to pick up her children, when a friend noticed. She asked Khadija if she can take the bag home to copy the designs. Khadija agreed.

Soon the word spread. People in the neighbourhood began calling her to ask if she was selling the bedsheets and cushions. She sold them for Rs700 each and made Rs2,100 that day.

Khadija is among those 7.3 million people who lost their jobs during a lockdown in Pakistan between April to June 2020, as per the Pakistan Bureau of Statistics. Of the 7.3 million, 74% were women working in the informal sector.

When a women loses her job, it affects the entire family, as 46% of low income households in Pakistan rely on the earnings of the women.

The Lahore-based Institute of Development and Economic Alternatives (IDEAS), found that only 71% of the women who responded to its survey were concerned about being infected by the deadly coronavirus. The rest feared losing their jobs more.

The World Bank in its report released in 2021 presents an even bleaker picture. As per the report, the post-pandemic recovery for males is faster than women, adding that this could lead to a further decline in women’s participation in the country’s economy.

While Khadija Malik was able to quickly bounce back and set up a small business after being unemployed, Ghania Arsalan didn’t have it so easy.

— Geo.tv
— Geo.tv

She had given birth to her fourth child during the pandemic in 2020. At the same time, she lost her job as a teacher at a local school in Karachi. Ghania struggled financially for six months, unsure how she would feed her children, until a friend at a wedding helped her get back on her feet.

“The friend gave me her stock of makeup and jewelry to sell,” Ghania tells Geo.tv, asking her to return the money after keeping a profit.

To promote her business, the mother of four turned to social media, posting ads on women-only groups on Facebook and WhatsApp. After roaring success, Ghania has now expanded her business and also sells clothes, sandals, purses and other household items.

“After the ban on imported luxurious goods, more and more people are turning towards online sellers for low-cost alternatives,” she said, “I now have loyal customers all over Pakistan.”

A growing number of women, excluded for the formal sector, are turning to informal online commerce to earn money.

In 2022, Nuzhat Kamran, 29, enrolled herself in baking classes. Then, she set up an Instagram account to promote her baked goods. “People loved the pictures of my cakes and kept asking me for orders,” she said.

The Consultative Group to Assist the Poor (CGAP), a global partnership of more than 30 leading development organisations that works to advance the lives of poor people, especially women, through financial inclusion, has found that women are heavily involved in informal e-commerce.

“This type of e-commerce often enhances women’s livelihoods while deepening their use of digital and financial services, such as mobile wallets and online banking,” it notes in a recent report.

— Geo.tv
— Geo.tv

Ultimately, the study found that informal e-commerce could be the path to financial inclusion and economic independence for women in Pakistan and other countries.

But there are drawbacks to e-commerce as well, explains Zunaira Shah, a research consultant for CGAP in Pakistan.

“Most informal e-commerce businesses in Pakistan are gendered in that they deal with traditionally feminized skills and products,” she told Geo.tv, “These women-dominated businesses are often undervalued and trivialised, which makes it harder for women to raise investments and be recognised as ‘real’ business owners.”

There is also a risk that home-based, informal work could reinforce patriarchal norms by restricting a woman’s mobility wrote Shah, in a research paper.

There are no exact numbers of how many women work in the informal sector, neither are there any on how much their contribute to the economy. Even though more and more women are turning to the informal sector to support themselves.

Khadija, Ghania and Nuzhat are just some examples of women who refuse to return to a daily 9am to 5pm job. For these women, by staying at home, they can save up on the cost of commute and baby-sitting. None of which is provided to working women in the formal sector. Not only that, these women can now work on their own terms.

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Barrick CEO: Reko Diq mine will provide $74 billion in free cash flow over 37 years.

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Based on consensus long-term prices, the Reko Diq copper and gold project in Pakistan is anticipated to produce almost $74 billion in free cash flow over the next 37 years, according to the CEO of joint owner Barrick Gold, who made this statement in a media interview.

Half of the Reko Diq mine is owned by Barrick Gold, with the remaining 50% being owned by the province of Balochistan and the Pakistani government.

The development of the mine is anticipated to have a major impact on Pakistan’s faltering economy, and Barrick views it as one of the greatest untapped copper-gold zones in the world.

A protracted conflict that ended in 2022 caused the project to be delayed, although it is anticipated that production will begin by the end of 2028. In its initial phase, it will cost an estimated $5.5 billion and generate 200,000 tons of copper annually.

In an interview with the media, Barrick CEO Mark Bristow stated that the first phase should be finished by 2029.

He said that production will increase in a second phase, which is expected to cost $3.5 billion.

Although the mine’s reserves are estimated to last 37 years, Bristow stated that with improvements and additions, the mine’s useful life may be significantly extended.

Pakistan, which now has just about $11 billion in foreign reserves, could receive substantial dividends, royalties, and taxes from a free cash flow of $74 billion.

Additionally, Barrick is negotiating with infrastructure providers and railway authorities to renovate the coal terminal in Port Qasim, which is located outside of Karachi, Pakistan, in order to provide infrastructure for the domestic and international transportation of copper.

The project is on schedule, according to Bristow, with surveys, fencing, and lodging already finished.

In the next two quarters, the Saudi mining corporation Manara Minerals may make an investment in Pakistan’s Reko Diq mine, Pakistani Petroleum Minister Musadik Malik stated last week.

Manara executives traveled to Pakistan in May of last year to discuss purchasing a share in the project. Additionally, Pakistan is discussing mining prospects with other Gulf nations, according to Malik.

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According to projections made by the World Bank, Pakistan’s gross domestic product will expand by 2.8% during the fiscal year 2024-25.

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A significant gain of 0.5% from its previous estimate of 2.3% in June 2024, the World Bank has updated its forecast for the growth of Pakistan’s gross domestic product for the fiscal year 2024-25 to 2.8%.

The International Monetary Fund (IMF) has projected a growth rate of 3%, and our prediction falls short of that projection. Additionally, the government’s goal growth rate of 3.6% is lower than this prediction.

Pakistan’s growth is still relatively slow in comparison to that of its neighbors in the region, as stated in the World Bank’s World Economic Prospects Report 2025.

With a growth rate of 6.7%, India is anticipated to top the South Asian region. Bhutan, with a growth rate of 7.2%, Maldives, with a growth rate of 4.7%, Nepal, with a growth rate of 5.1%, Bangladesh, with a growth rate of 4.1%, and Sri Lanka, with a growth rate of 3.5% should follow.

The findings of the analysis reveal that although Pakistan’s economy is showing signs of minor improvement, it is still confronted with substantial obstacles. The nation’s foreign exchange reserves have been strengthened as a result of the fact that inflation, which had reached double digits in previous years, has now fallen to single digits for the first time since 2021.

Following the elections that took place in February 2024, the administration has implemented stringent fiscal and monetary policies, which have contributed to a reduction in uncertainty. This improvement can be linked to these policies.

It is anticipated that Pakistan’s per capita income will continue to be low until the year 2026, according to the World Bank, despite the fact that some favorable improvements have occurred. Not only does this reflect broader regional patterns, but it also underscores the fact that Bangladesh and Sri Lanka are also facing comparable issues.

The rising weight of debt was another topic that was brought up in the report. It is anticipated that interest payments will increase in both Pakistan and Bangladesh.

The ratio of Pakistan’s debt to its gross domestic product is expected to steadily decrease, assuming that the government continues to uphold its commitment to the existing loan arrangement with the International Monetary Fund. A warning was issued by the World Bank, stating that any deviation from the program might have a significant impact on the economic operations of the country. The World Bank emphasized the significance of complying to the requirements of the International Monetary Fund (IMF).

Despite the fact that the country’s inflation rate has been moderated and its reserves have been strengthened, experts have pointed out that the implementation of structural reforms and the management of external debt are the most important factors in determining the country’s long-term economic stability.

According to a report published by the World Bank, Pakistan needs to provide consistent policies and a stable macroeconomic environment in order to maintain investor confidence.

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SIFC and UNICEF Collaborate on Youth Training: $1.5 Million Girls’ Education Agreement

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A deal between UNICEF and the Muslim World League has been signed to start the “Green Skills Training Program,” which would equip young people with digital and sustainable development skills.
With the help of the Special Investment Facilitation Council, the program will provide educational and employment opportunities to economically disadvantaged youth, particularly girls.
One and a half million dollars have been committed by the Muslim World League to support Pakistani girls’ education and training. The program’s goal is to give young people the tools they need to have a sustainable future.
This program is a component of a 14-year partnership between UNICEF and the Muslim World League, which has aimed to enhance the lives of children in numerous nations. The program will improve vocational training and provide Pakistani youth with economic opportunities through SIFC’s assistance.

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