The women’s health company has introduced a comprehensive sleeping and relaxing device at the CES technology exhibition.

The British technology company Elvie, recognized for its women’s health goods, has introduced its inaugural baby product—a smart bouncer that converts into a bassinet without requiring parents to relocate the infant.

The Elvie Rise, as stated by the company, is a hybrid gadget that enables parents to avoid transferring a baby between play, soothing, and sleep, allowing them to reclaim time to prioritize their own welfare.

In bounce mode, Elvie states that the Rise has SootheLoop technology, which captures and replicates the bounce supplied by a parent, subsequently transforming into a bassinet for naptime while allowing parents to monitor their baby’s sleep patterns via the associated app.

The Rise is being unveiled at CES, the major technology trade exhibition held annually in January in Las Vegas.

Alex Knox, chief product officer at Elvie, stated that the Rise is an extension of the company’s initiatives to provide women with increased time and autonomy, since Elvie is renowned for its breast pumping and pelvic floor health devices.

“Elvie has already revolutionized the domains of breast pumping and pelvic floor health to provide postpartum women with increased time and autonomy—and our latest innovation, Elvie Rise, perpetuates this legacy,” he stated.

“We have consulted with numerous postpartum parents, and following feeding, the primary concern was baby soothing and sleep.”

“Elvie Rise provides parents and caregivers the opportunity to reclaim hands-free, guilt-free time for themselves, assured of their baby’s safety and well-being.”

The company has not yet confirmed a release date or price for the Rise in the UK.

Elvie is among approximately 40 British companies showcasing at CES this year, and its announcement follows the statement from the chief executive of the Consumer Technology Association, which organizes CES, indicating a decline in UK participation in the event.