TweetDeck, rebranding to X Pro has been put behind a paywall by the platform X, formerly known as Twitter, with the site’s users redirected to a page to sign up for a premium subscription.
Users attempting to access the service, now rebranded as X Pro, were required to pay for X’s blue checkmark verification for an annual fee of $84.
The move is an attempt to make the X platform more profitable as confirmed by its CEO Elon Musk.
TweetDeck lets users watch several accounts and lists of users simultaneously and was made available to “verified” account holders in August, as per an announcement by X in July.
The social network company, which billionaire Musk purchased last year, has been scrambling to find methods to turn a profit, slashing jobs and increasing paid memberships.
The company was “close” to breaking even, said CEO Linda Yaccarino, who also promised to increase the number of app users that had been reduced by Musk.
The majority of X’s verified users are those that paid to get the blue checkmark, while Musk has given the verification symbol to some users as a gift.
The search and posting features of TweetDeck, which was introduced more than ten years ago, differ from those of the website and the app. TweetDeck displays messages in columns.
