TikTok, a Chinese short video platform, is now conducting a trial of a novel functionality that enables users to capture or submit images in order to discover comparable products within the TikTok Shop, as reported by TechCrunch.
TikTok, the current leader in social media, is now aiming to enter Google’s domain in the field of search, indicating a direct competition against Google’s control in visual search.
The functionality, originally observed by user Jonah Manzano, is presently accessible to users residing in the United States and Southeast Asia. Users that have access to the feature will see a camera symbol that is integrated.
This feature allows users to effortlessly search for products by capturing or uploading photographs, eliminating the requirement for written descriptions.
For example, if you are eating at a restaurant and like the dish that is presented on a certain plate, you can take a fast photo using the TikTok app to discover comparable goods that you can buy.
Similarly, if you come across an expensive item while shopping online, you can save its image and use TikTok’s image search feature to locate similar, more affordable options.
Although TikTok Shop has previously utilized conventional search methods, this new advancement represents a notable deviation by harnessing the capabilities of visual search, similar to Google Lens.
TikTok’s decision is a calculated maneuver aimed at not only attracting users’ interest in finding new products but also promoting sales within its e-commerce network.
This development is not only a criticism of Google or Amazon; it is a more extensive effort to rival other participants in the field of visual search and e-commerce, such as Klarna and rising businesses like Cherry.
TikTok’s shift towards e-commerce is apparent in its recent announcement that TikTok Shop accommodates more than 15 million vendors worldwide, including a significant presence in the United States.
The company has made significant investments in platform safety, dedicating more than $400 million and establishing a staff of 7,500 personnel to guarantee the integrity of TikTok Shop.
TikTok continues to pursue its e-commerce goals, while encountering regulatory obstacles, especially in the United States.
TikTok’s momentum remains unaffected by President Biden’s recent measure, which indicates a possible prohibition if ByteDance does not divest the platform.
However, the corporation regards e-commerce as a strategic source of income and a method to maintain consumer involvement within its ecosystem.
TikTok is continuously expanding and improving its TikTok Shop to encourage more user interaction and spending. This will help establish TikTok as a strong competitor in the e-commerce industry.
in the search bar of TikTok Shop.
