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Apple launches iPhone 15 with USB-C, Dynamic Island: Will lineup outsmart cheaper Chinese challengers?

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  • Apple introduces extraordinary features in iPhone 15.
  • iPhone 15 challenges Chinese tech rival with advanced features.
  • Company struggles with complex market dynamics in China.

Apple has unveiled its new iPhone 15 lineup amidst concerns about market access in China and heightened competition. The iPhone accounted for over half of Apple’s $394.3 billion in sales last year, but the company now confronts fresh hurdles when selling in China, its third-largest market.

The new Apple flagship comes with USB-C, a camera upgrade, and the Dynamic Island. The iPhone 15 is priced starting at $799 for a 128GB model and the iPhone 15 Plus starts at $899 for a 128GB version.

A significant change that will be evident to most Apple users is the transition from Apple’s exclusive “Lightning” charging cables to USB-C, driven by European regulations.

This representational picture shows the USB-C port of the iPhone 15. — X@theapplehub
This representational picture shows the USB-C port of the iPhone 15. — X@theapplehub

All versions of the iPhone 15 will now feature Dynamic Island, which was initially introduced with the iPhone 14 Pro and Pro Max. This pill-shaped cutout offers a novel way to view specific notifications and engage with applications.

Furthermore, the iPhone 15 boasts an OLED Super Retina display capable of supporting Dolby Vision content with an impressive 1,600 nits of brightness. In direct sunlight, the peak brightness of this display reaches 2,000 nits, doubling that of the iPhone 14.

One of the most notable enhancements in the iPhone 15 and 15 Plus, aside from the visible changes involving USB-C and Dynamic Island, is the upgraded camera system. The primary camera sensor now boasts an impressive 48-megapixel capacity, a significant increase from the 12-megapixel sensor featured in the previous iPhone 14.

Additionally, there is a 12-megapixel telephoto lens, and improvements to the portrait mode eliminate the need for manual switching to activate portrait mode.

This picture shows all the new features introduced in the iPhone 15. — X/@theapplehub
This picture shows all the new features introduced in the iPhone 15. — X/@theapplehub

Apple also faced stiff competition from Huawei Technologies, which was its primary rival in China’s premium smartphone market until US export controls severely impacted Huawei’s phone business in 2019.

Recently, Huawei introduced the Mate 60 Pro, a high-end phone equipped with Chinese-made chips, possibly violating US trade restrictions. Huawei aims to gain an edge over Apple with features like satellite calling, leveraging China’s government-backed network. Although Apple’s current iPhone lineup includes satellite capabilities primarily for emergency situations, Huawei’s move intensifies competition.

As the iPhone 15 debuts, Apple grapples with navigating complex market dynamics in China, heightened competition, and the challenge of continuously innovating to attract consumers in a changing smartphone landscape.

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AI detecting techniques are going to be introduced by YouTube.

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The artificial intelligence (AI) tools that YouTube plans to introduce have been unveiled. Using artificial intelligence technology, these technologies intend to assist in identifying individuals, voices, and music inside videos found on YouTube.

With the help of artificial intelligence synthetic sounds, the company has improved its Content ID system so that it can identify instances of copyright violations in songs.

The new function, which identifies artificial sounds emulating those of artificial singers, notifies users. The first edition will be made available to the public the next year, and then it will be taken to a more widespread audience.

A feature that will assist in recognizing deepfake faces in videos is also being introduced by YouTube.

It will be possible for consumers to be aware of the fact that their faces are being utilized in videos that were produced by artificial intelligence without their permission.

A greater degree of control over the video platform is intended to be granted to celebrities and artists.

Those who are impacted have the ability to contact YouTube’s privacy request mechanism in order to request that films of this nature be removed from the platform.

A guideline that previously designated such videos as artificial intelligence or content that was misleading is currently being strengthened and modified by the firm.

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Users of WhatsApp will be able to access status updates straight from the viewer list.

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This feature is being expanded to include the sheet that shows who has viewed your status in the most recent update of the Meta-owned app. From now on, if a contact in the viewer list has also shared a status update, users will see a green circle around that contact’s photo.

Focusing on enhancing exposure and accessibility to fresh content, WhatsApp is exploring new features to improve the status update user experience, according to a WABetaInfo report. We learned that WhatsApp is rolling out the feature to open status updates from the viewer list thanks to the WhatsApp beta for Android 2.24.19.4 update, which is accessible on the Google Play Store.”

WhatsApp users can now view who has posted new material without having to navigate via the status updates tab, making it easier to remain up to date with status updates.

As to the report, “We think this enhances the user experience by simplifying the interaction with status updates from various entry points within the application.”

With the most recent version of WhatsApp beta for Android loaded from the Google Play Store, a select group of beta testers can now access the functionality; other users should be able to access it in the very near future.

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The Apple iPhone 16 event showcases new watches, AirPods, and AI power.

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“Apple Intelligence was the driving force behind the design of the upcoming iPhone generation. “At a product introduction, Chief Executive Tim Cook declared that it signified the start of an exciting new age.

Apple’s stock finished the day hardly altered at $220.91. The competitive issue that Apple confronts is highlighted by the timing of its event, which took place just hours before China’s Huawei (HWT.UL) unveiled a tri-fold phone. To power the 16s, Apple has not yet revealed its AI partner in China.

Phones are anticipated to be one of the key arenas for the competition between Apple and other tech giants worldwide to include AI into their products. The corporation, located in Cupertino, California, is also placing bets that the AI function would encourage customers to upgrade in the midst of dropping iPhone sales.

According to corporate insiders, Siri will be enhanced with Apple Intelligence, the AI program, to include features like object recognition and understanding from phone cameras.

The English language version of the U.S. will have access to a test version of Apple Intelligence starting next month. It will be accessible in December for further English localizations; versions in Chinese, French, Japanese, and Spanish will follow the following year. According to Apple, features will be released gradually, including enhancements for Siri. But it didn’t specify when it would go past testing.

With an aluminum case and updated chip, the iPhone 16 and 16 Plus will cost the same as the versions they replace. One of the most praised hardware elements in a format resembling earlier models was an adjustable button that could operate the camera.

With titanium construction and enhanced AI capabilities, the more expensive iPhone 16 Pro and 16 Pro Max can advise better photo shoot setups and offer audio editing tools targeted at high-end video production.

With particular capabilities designed to accelerate AI applications, Apple’s new iPhone CPUs are built on the most recent iteration of Arm’s architecture.

“Upgrading would likely entice existing iPhone owners who have owned their smartphone for 3–4 years, even if some features are trickling out later, as this will future-proof their device for AI,” said Nabila Popal, an analyst at International Data Corp.

However, many potential customers were first kept off the market by the feature delays, according to multiple analysts.

It is possible that individuals will hold off on starting research until they have a better understanding of how these things operate. TECHnalysis Research founder Bob O’Donnell stated, “But I don’t think we’ll see the mad rush that we’ve seen in years past.”

On the other hand, Huawei’s website said on Monday that it had received over 3 million pre-orders for its Z-shaped tri-fold phone before it was formally unveiled. In China, where customers yearn for more AI features and are prepared to pay for them, this highlights Huawei’s capacity to get around US restrictions and strengthens its position against Apple.

Airpods and watches
Apple also introduced upgraded hardware design along with new Watches and AirPods with health-focused features. Apple highlighted the Watch’s capacity to identify and react to emergencies like falls as well as longer-term health concerns like sleep apnea.

Apple released hearing-aid features that it has submitted for regulatory assessment in the United States together with the AirPods upgrade.

The new AI-powered phones have been anticipated by Apple enthusiasts worldwide. Of Apple’s $383 billion in revenue last year, more than half came from iPhones.

According to D.A. Davidson analyst Gil Luria, “Apple has packaged them well and will be able to market them far more broadly, even though Android phones may have some of these features.”

China presents unique difficulties for Apple.

According to Gadjo Sevilla, a senior technology analyst at eMarketer, “Apple dropped out of the top five smartphone vendors in China in Q2.” For the first time, indigenous Chinese smartphone companies occupied all five positions. Apple Intelligence won’t probably be a major factor in the region’s adoption at first because Beijing still has to give its approval before it can be implemented in China.

Early this year, Apple drastically reduced pricing in China as a result of local competition and government constraints.

Although the AI features are anticipated to be available on the iPhone 15 Pro and Pro Max, the high-end models of the previous generation, the iPhone 16 lineup is the first Apple smartphones built around them.

Alphabet’s (GOOGL.O) rivals open a new tab In an effort to challenge Apple’s hegemony in the high-end smartphone market, Google is also displaying AI technologies.

Google, the company behind the Android operating system, which rivals Apple’s iOS, concentrated on artificial intelligence (AI) capabilities during the Pixel smartphone launch event in August. One such feature is Gemini Live, which enables users to have live speech conversations with a digital assistant.

Many of the artificial intelligence (AI) technologies that Google had revealed were also made available for Android-based devices from manufacturers including Motorola (MSI.N) and Samsung (005930.KS), opens new tab.

In June, a week following its developer conference, Apple announced that European Union tech regulations will cause it to postpone the rollout of AI-powered features in that region.

In China, Huawei plans to formally unveil the Mate XT Z-fold phone on Tuesday.

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