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TikTok launches BookTok to reignite love of reading in Pakistan

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  • To celebrate International Literacy Day, #BookTok launched in Pakistan.
  • It encourages and inspires to enjoy literature in all of its forms.
  • With #BookTok, users in Pakistan will be able to connect and engage with vibrant literature community on TikTok.

ISLAMABAD: To celebrate International Literacy Day, TikTok has launched its #BookTok campaign in Pakistan to reignite the love of reading and encourage its Pakistani users to engage with the growing community of book lovers across the world.

#BookTok is the go-to hashtag on TikTok for all content pertaining to books, reading, writing and everything in between, said a news release.

With book reviews, writing tips, plot reenactments of popular novels, and more, this corner of TikTok encourages and inspires others to enjoy literature in all of its forms.

The #BookTok community has been on TikTok since early 2020 but saw an initial boost in content during March of 2020 with the beginning of stay-at-home orders.

Users turned to TikTok for entertainment and discovering #BookTok recommendations, helping reignite a passion for reading that has grown through the app, inspiring over 12 million videos and reaching over 75 billion views globally to date.

With this campaign now going live in Pakistan, reading enthusiasts can join the growing global #BookTok community and engage with them to share their love for books and literature.

#BookTok will also serve as a hub to celebrate Pakistan’s rich literature and to share poetry, landmark novels, and classic tales from prominent writers and poets in Urdu and other regional languages with TikTok communities across the world.

Books have been entertaining the masses for longer than TikTok, but with the launch of the #BookTok campaign, users in Pakistan will be able to combine the classic pleasure of reading with the engaging content found on TikTok.

TikTok creators frequently share their love for unique or popular topics, inspiring others to pick up a new hobby or dive deeper into one that was already a part of their lives.

Through these shared connections, users elevate and highlight products they love and encourage community growth both on and off TikTok.

Entertainment

Kubra Khan has officially announced her wedding date – Here are all the facts!

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Kubra Khan, a distinguished Pakistani actress known for her performances in popular television dramas such as Sang e Mar Mar, Alif Allah Aur Insaan, and Sinf e Aahan, has verified the current wedding rumors about her.

In a recent succinct dialogue with Irfan-ul-Haq for Irfanistan, Khan disclosed her intention to marry in February.

The actress, acclaimed for her role in Noor Jahan, was inquired about the internet rumors regarding her marriage to actor Gohar Rasheed. Khan stated, “Yes, I am reportedly getting married in February.”

Kubra Khan’s statement offers clarification; nonetheless, she did not elaborate on the wedding. Her employment of the term “apparently” introduced uncertainty, inciting curiosity among both fans and the media.

Kubra Khan Affirms Her Nuptials

Speculation on the prospective union of Khan and Rasheed has been prevalent for a while, especially following the actor’s enigmatic social media updates.

Rasheed had earlier shared films documenting the preparations for a wedding ceremony, with hashtags such as “Mere Yaar Ki Shaadi,” which intensified curiosity. He subsequently teased his fans, indicating that he would soon reveal the identity of the individual getting married.

Kubra Khan Affirms Her Nuptials

Khan and Rasheed have consistently preserved a tight friendship, both articulating their reciprocal admiration for the other. Nevertheless, they have maintained the confidentiality of their personal lives, addressing the persistent rumors in the public sphere only sporadically.

Khan remarked on her tenure with Hum TV, emphasizing the significant importance of Sang-e-Mar Mar, since it was her debut with the network.

The actress has long been a prominent figure in Pakistani culture, recognized for her diverse performances and commanding screen presence.

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Trolling her own appearance at her brother’s Walima is Zara Noor Abbas.

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Known for her openness and distinct sense of style, Zara Noor Abbas recently responded to the bullying she received for wearing a walima during her brother’s wedding.

The star’s feathered stole stole the show, even though she wore a gorgeous grey gown. Comments on her accessory choice were all over social media, with many people saying she looked stunning without it.

In a recent Instagram video, Zara made fun of herself by acknowledging that the feathers were a “blunder” and making a light-hearted comparison to “Papa Ki Pari,” a term frequently used to poke fun at overindulgent daughters.

She did, however, express her affection for the gown in spite of the conflicting opinions about her appearance.

Zara’s fans were won over by her self-deprecating humour and her willingness to own up to her fashion mistakes and take criticism well.

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Hiba Bukhari and Arez Ahmed are fortunate to have a daughter.

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Actor Arez Ahmed and renowned Pakistani actress Hiba Bukhari have happily announced the birth of their first child, a daughter named Aynur.

The couple posted a cute picture of their baby girl’s little feet on Instagram to share the wonderful news with their admirers.

The couple’s lives have already been greatly enhanced by Aynur, who was born in October. In a touching speech, Hiba Bukhari referred to 2024 as a year of metamorphosis, highlighting the most exquisite ways in which their lives were altered.

It is truly beyond my ability to put into words how beautifully this year transformed our lives. Let’s celebrate your second month together. The finest expression of love we experienced was your presence,” she added.

The name Aynur, which means “moonlight,” aptly reflected the light her daughter had brought into their lives, Hiba remarked, thanking Allah for bestowing their “little angel” upon them.

In a candid video, Hiba Bukhari and Arez Ahmed condemn pregnancy rumors.

The post was immediately inundated with congratulations from fans of the well-liked performers, who also offered their prayers and best wishes for the expanding family. The couple’s news was already highly anticipated by many, and the post immediately received a flurry of likes and comments from followers 

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