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Google announces App Growth Lab to help Pakistani app developers

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Google has launched its first-ever App Growth Lab in Pakistan, a four-month programme aimed at identifying high-potential app developers, studios, and companies that are looking to accelerate and grow their businesses. 

The programme is designed to offer intensive education and support to app developers, who will be able to learn from Google experts in areas such as Ads, AdMob, Firebase, gTech, and Play as well as industry leaders. 

The launch of the App Growth Lab programme follows the success of the Gaming Growth Lab in Pakistan last year. Google said the programme represents its commitment to help grow Pakistan’s app industry locally and globally. The programme will commence in June and run for four months. Interested organisations, app, and development studios may apply until May 22, 2023.

According to a report by Data Darbar, a private markets intelligence platform, Pakistan’s app industry witnessed a 35% growth in 2022 with 3.52 billion downloads. The App Growth Lab programme is based on four core pillars: Build, Develop, Launch, and Scale.

The ‘Build’ component of the programme is aimed at helping participants uncover the global app and gaming opportunity to understand different levers to set the all-around strategy for their company. 

The ‘Develop’ component will bring a user-centric mindset to app and game product development and leverage best-in-class technology to set the app up for long-term success. 

The ‘Launch’ component will help participants learn about strategies to win the launch, set up monetisation models, and maximise Google’s tools for data to achieve measurable growth. 

Meanwhile, the ‘Scale’ component will provide participants with knowledge of opening their app to the world by leveraging market and platform diversification strategies.

Farhan S. Qureshi, Google’s Regional Director for Pakistan, Bangladesh, and Sri Lanka, said, “Through our ongoing efforts, we hope to support Pakistani developers in their pursuit of creating great applications for the world.” 

Saad Hameed, CEO of Game District, shared that “The Gaming Growth Lab Pakistan 2022 was one of the most insightful programmes that we have attended so far in Game District. We have learned a lot of information covering all the domains of the mobile gaming industry, from basics to advance. We have optimised our games’ performance by implementing all the intuitive knowledge that we learned from this programme.”

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WhatsApp launches bulk channel management functionality

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WhatsApp has initiated testing of a bulk channel administration feature on iOS for select beta users, enabling the simultaneous selection of many channels, hence enhancing the efficiency of managing following channels.

This essential update enables users to perform bulk activities, including muting many channels simultaneously, designating them as read, and altering notifications. If the chosen channels are muted, users will now have the option to activate notifications. Users can swiftly silence unmuted channels in one action.

Additionally, this feature enables users to unfollow many channels simultaneously, thereby optimizing the process of decluttering their channel list. This change is particularly beneficial for users that oversee numerous subscriptions, as reported by WABetaInfo.

Previously, users were required to manage each channel individually, rendering tasks such as muting or designating channels as read laborious and time-consuming.

The functionality provides enhanced flexibility and control over channel subscriptions, enabling users to efficiently manage notifications. The solution streamlines laborious operations for consumers who subscribe to numerous channels, hence enhancing their entire experience.

Accessibility
The bulk management feature is presently accessible exclusively to a limited number of beta testers who installed the latest WhatsApp beta for iOS using the TestFlight application. WhatsApp, owned by Meta, plans to expand the feature’s availability to a larger user base in the next weeks.

This update demonstrates WhatsApp’s dedication to enhancing user experience by offering a clear and efficient method for managing channels and notifications.

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Pakistani internet slowdown: ongoing submarine cable issue

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Even after two weeks, the global submarine cable AAA-1 problem that was discovered on January 2 near Qatar has not been fixed, causing sluggish internet connection in several Pakistani towns.

According to a representative for Pakistan Telecommunication Company Limited (PTCL), the issue has affected customers’ capacity to effectively access social media applications and browse the online. Even with initiatives to fix the problem, social networking sites still lag during busy times.

Internet traffic has been redirected via alternate channels to lessen the impact, and more capacity has been set up to stabilize the service.

The PTCL representative promised that “Internet service across the country is operating normally, and there will be no issues with web browsing,” noting that social media applications’ lag is common during

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Government and SIFC Work Together to Advance the IT Sector: Youth Skills ICT Training Portal Launched

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In an effort to better prepare young people for opportunities in the quickly changing technology sector, the government has launched a new ICT training portal.

To allow graduates to work with IT companies, Huawei and the Ministry of IT have struck an agreement. This program will give participants hands-on exposure to cutting-edge technology, including cybersecurity and artificial intelligence (AI).

There is now a training program that offers three-year internships to graduates. Huawei has also stated that it is dedicated to helping with training initiatives and contemporary technology.

In order to strengthen technical training, Huawei signed an MOU with COMSATS University Islamabad, further demonstrating its support.

Plans call for establishing training facilities in Karachi and growing the initiative across the country.

These projects funded by the Special Investment Facilitation Council are key to revitalizing Pakistan’s economy and fostering growth in the IT sector.

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