Esteemed film director and producer Syed Noor has characterised the casting of TikToker Jannat Mirza in his picture as a “disaster,” asserting that the endeavour did not succeed in attracting spectators to cinemas.

A segment from Syed Noor’s recent interview is spreading on social media, in which he was queried about the tendency of casting persons who attain celebrity through sites like as Instagram, predicated on their follower count.

Jannat Mirza intends to initiate a commercial venture in Japan.

In response to the inquiry, Syed Noor stated that the inclusion of Jannat Mirza in his film was ultimately a failure. He asserted that although the picture was produced with considerable effort, audiences failed to attend screenings in cinemas.

The filmmaker remarked that many might believe they can already view such personalities on TikTok, rendering theatre attendance unnecessary.

Syed Noor stated that historically, films possessed distinct audiences, and individuals anxiously anticipated the releases of their favoured stars. He observed that the circumstances have evolved, and people no longer anticipate a specific actor’s picture before seeing it.